With Amazon, you can set up a merch table that you never have to take down.
When you sell your merch on Amazon, you’re reaching tens of millions of music lovers - online in the Artist Merch Shop, and right next to your songs in the Amazon Music app.
Depending on how involved you want to be in your merch business, there are three options you can use alone or together:
Want help making your own custom merch, without any risk or overhead?
- Print On Demand: You upload custom merchandise designs for your artist, band, or show, and Amazon takes care of the rest. There's zero investment required, and once your designs are approved they can be on the site within a day.
Want to sell your existing artist or band merch on Amazon? You've got two options:
- Fulfillment By Amazon: You ship items to an Amazon Fulfillment Center and Amazon manages all post-sale operations.
- Self-Fulfillment: You manage all post-sale operations, including inventory, shipping, customer service, and returns.
So, which solution - or solutions - are best for you? Scan below to find out.
Print On Demand
Merch by Amazon (MbA) is a print-on-demand service - allowing you to create and sell merch on Amazon. Upload your custom merchandise designs and sell them on Amazon.com with no upfront investment or costs.
MbA offers a variety of merch products, including t-shirts, hoodies, and pop-sockets - check out your options on the Product Template page. Once your design has been uploaded and approved, Amazon handles the rest: production, packing, shipping, customer service, and returns for each sale. Here's roughly how it works:
There are no upfront fees for MbA sales. Instead, you get a royalty on each item sold. Royalties are calculated based on your products’ purchase price less any applicable tax, and less Amazon's costs. More detail can be found on the Merch by Amazon Royalties page.
It is your responsibility to ensure that your content doesn't violate trademark, copyright, or other rights, so keep it (relatively) clean. Additional information on trademarks, copyright, and IP registration can be found within our Content Policy Guidelines.
Ready to get started? Request an Invitation to MbA by completing their online application. Once approved, you can log in and begin adding designs. Artwork specs can be located in the Artwork Questions section of the MbA FAQ.
Design templates for Adobe Illustrator, Adobe Photoshop, and GIMP are available here.
Once you have completed the MbA application process, please email the following information to firstname.lastname@example.org so we can get your products routed to the Artist Merch Shop:
- MbA Account Name
- MbA Registration Email
- Contact Name
- Contact Email
- Artist Name or List of Artists
- Headquarters (City, State, Country)
- Do you own/have the rights for North America? (Yes/No)
Fulfill with Amazon
Fulfillment by Amazon (FBA) allows you to store your own merch at Amazon fulfillment centers where we do all the shipping and customer service.
FBA sellers can offer all of Amazon’s shipping options, including Prime, and access Amazon’s shipping and distribution networks worldwide. You design and produce your merch, then deliver to an Amazon fulfillment center and we take care of the rest - reducing overhead and leaving you time to focus on other important stuff. For this reason, FBA is ideal for small businesses and those without the resources to handle the operational demands of shipping and customer service.
You will need to have a Seller Central account first to get started. More details on that below.
To learn more about how FBA works, click here.
Fulfillment by Seller is the ideal solution for those who already have storage and shipping systems in place for their retail merch and are looking to self-fulfill.
If you’ve got a warehouse (or several), plus staff and a logistics network you trust, consider using FBM to sell your wares directly on Amazon's retail website to our tens of millions of customers. You stay in complete control of handling and shipping beyond the sale. Because of this, when you sell via FBM, you can create custom packaging and receipts to differentiate your store - or even include hand-written thank you notes to fans.
Amazon typically takes a fee, which can vary depending on the type of account, items, and fulfillment method, so be sure to read up about your specific use case.
If you’re already enrolled in Seller Central, you can get started now by clicking “Catalog” in Seller Central and selecting “Add a Product”. While editing your merch details, be sure to select “I’ll ship this myself” on the “Offer” tab. If you're not enrolled yet, keep reading.
Become A Seller
To sell merch on Amazon using our FBA or FBM options, you start by signing up to Seller Central. It’s your home for all of your merch operations. You can see your inventory, adjust prices, and market your goods to fans.
Start by making an Amazon Seller account for each country you want to sell in. You’ll need to have your business and tax info handy and complete an online tax interview. You may be asked for other documents - like a photocopy of your license, passport, and/or banking or credit card statement - to verify your account.
To get started, head to the Amazon Seller Central site, click on “Sign up”, and follow the prompts.
Want more information? You'll find everything you need to know in "The Beginner's Guide to Selling on Amazon".
Protect Your Brand
As an artist, your brand is one of your most valuable assets. That’s why Amazon’s Brand Registry exists - to help protect your registered trademarks, copyright, and IP on Amazon.
Once registered, you’re armed with the tools to guard your brand. Search for content using images, keywords, or a list of ASINs in bulk and report suspected violations through a simple, guided workflow.
In addition to our standard proactive measures to protect your brand, Brand Registry also uses information that YOU provide to predictively identify and remove bad actors. The more you tell us in Brand Registry, the better enforcers we can be.
Get yourself set up with Brand Registry here. Just select “Enroll Now” and follow the prompts. Make sure to have the following things handy:
- Your brand name with a registered trademark
- Associated government-registered trademark number
- Ability to verify yourself or your company as the authorized owner or agent for the trademark
- An Amazon Seller account, if applicable (see Seller Central, above)
- A list of product categories (e.g. apparel, sporting goods, electronics) in which your brand should be listed
- A list of countries where your brand’s products are manufactured and distributed
Additionally, if you believe that an item available for sale on Amazon contains content that is infringing on your intellectual property, report it to Amazon reactively using our online infringement form.