Level up

Opportunities at Amazon Music (and beyond) give artists a place to grow their brand--while giving fans a chance to dive even deeper into their fave music.

Igniting Fandom

Opportunities at Amazon Music (and beyond) give artists a place to grow their brand--while giving fans a chance to dive even deeper into their fave music.

Amazon Music Live

When the game ends,
live music begins.

Amazon Music Live

When the game ends,
live music begins.

URL copied! Programming
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Programming at Amazon Music

Where are fans “meeting” the music? Listeners can discover (or dive deeper into) your music in a number of ways. Here are just a few.
Stations
Amazon Music offers millions of stations, which are personalized (and endless!) streams of music. We’ll play a mix of the top songs for a given genre, mood, or theme. We also offer artist-based stations that include the artist’s catalog plus songs from similar artists.
Playlists
Our programmers also curate thousands of playlists across different genres, eras, contexts, and locales. These playlists are updated frequently—some are refreshed every week. We use a combination of curatorial expertise and data to make decisions about what makes the cut.
DJ Mode
When a playlist just isn’t enough, combine all the best parts of streaming audio plus the personality of FM radio. These stations feature DJ hosts with recorded audio commentary from artists. Listeners can access on-demand, personalized versions of three of Amazon Music’s most popular existing playlists — Platino, Rap Rotation, Country Heat, and All Hits.
URL copied! Amazon Music Originals
We help artists make new content to keep fans returning
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We help artists make new content to keep fans returning
In the world of streaming, maintaining your fan’s attention is critical--artists are on the hook to create more content than ever before to keep listeners engaged. Amazon Music Originals are either alternate versions of existing songs, covers, or brand-new compositions which Amazon Music partners with an artist to record.
URL copied! Breakthrough
Amazon’s global brand for artist development
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Amazon’s global brand for artist development
To support new emerging artists (and be more meaningful to fans), this global Amazon program is delivered under local brands, with local adaptions to fit industry and artist needs, local culture, and resources. If selected, the program includes playlists, livestreams, funding for independent artists, marketing campaigns, events, editorial content, and more.
URL copied! Artist Stories
From the artist, straight to fans
One of our latest (and coolest) features, Artist Stories, are short-form editorial videos made by the artist, and shared directly with their fans inside the Amazon Music app. It’s an up-close and fun way to connect with listeners. Want to talk about a new album? Get a little unfiltered and personal? Do you.
URL copied! Live in the moment.
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Live in the moment
There’s nothing quite like the experience of watching live music, and livestreaming offers ways to extend that front-row feeling to even more fans. Twitch, a livestreaming service driven by a highly engaged community, provides artists and fans opportunities to interact in the moment.

There’s also the not-to-be-missed weekly concert series featuring some of the biggest artists in the world and streaming live after Thursday Night Football, coverage of top multi-day festivals, including Stagecoach, Outside Lands, and Rolling Loud, and Amazon Music’s unique City Sessions concerts.
URL copied! [RE]Discover
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Supporting artist catalogues across all music genres
Live in the moment. There’s nothing quite like the experience of watching live music, and livestreaming offers ways to extend that front-row feeling to even more fans. Amazon Music Live brings immersive livestream experiences to fans globally with real-time broadcasts of incredible performances available on Prime Video and the Amazon Music channel on Twitch. Twitch, a livestreaming service driven by a highly engaged community, provides artists and fans opportunities to interact in the moment.
URL copied! [RE]Discover Artist of the Month

This Amazon Music program rewards artists with a global marketing campaign and robust programming support. Artists are chosen at least three months in advance by the Amazon Music Catalog team with consideration of the following:

Alignment with a cultural moment or Amazon Music initiative
A significant milestone, such as an album anniversary
A music reissue or tie-in to an upcoming release