Promotion

Amazon Music makes it easy for fans to keep informed of your new releases with our Artist Follow feature.

As you release new music, we automatically notify your followers to give them a heads up that a new song or album is available. These alerts come either as a yellow ring atop their Echo, or in the case of mobile, as a push notification sent to their device.

Teach your fans to Ask Alexa to follow you on Amazon Music to access this feature or have them simply click the 'Follow' button on your artist page within the Amazon Music app. “Follow Me On Amazon Music” is the easiest direct-to-fan marketing tool you have in your toolbox.

Here’s how Follow works for your fans:

Fans must have enabled notifications in order to receive updates.
Available Territories: US, UK, DE, FR, IT, ES, JP, MX, AU, BR

Stations

Amazon Music offers millions of stations, which are personalized and endless streams of music.

Our stations play a mix of the top songs for a given genre, mood, or theme. We also offer artist-based stations that include the artist's catalog plus songs from similar artists.

Our team of curators program priority tracks into stations at either heavy, medium, or light rotation.

• Heavy Rotation - these are tracks which are played the most within a station and include the biggest hits of the day or the hottest new songs.
• Medium Rotation - we typically program tracks that are on the way up the charts or just on their descent.
• Light Rotation - included at this level are familiar past hits, some surprises, and songs that our curators are testing to see if they might become the next hits with listeners.

DJ Mode

Sometimes a playlist of music just isn’t enough. There’s a hunger for people to know more about the music they’re listening to.

That’s why there’s DJ Mode – combining all the best parts about streaming audio with the personality of FM radio. DJ Mode allows listeners to access on-demand, personalized versions of three of Amazon Music’s most popular existing playlists — Rap Rotation, Country Heat, and All Hits. These new DJ Mode stations will feature DJ hosts with recorded audio commentary from artists speaking about their own music and the music that influenced them. Song selection and sequencing are personalized for every user based on their listening habits, offering fresh content on each listen.

DJ Mode is currently available in the US on iOS, Android, and Fire TV, as well as through Alexa and Echo devices.

Playlists

Our programmers also curate thousands of playlists across different genres, eras, contexts, and locales.

These playlists offer a fixed number of songs and are updated frequently to ensure they stay current; our most important playlists are refreshed every week. We use a combination of curatorial expertise and data to make decisions about what we include in playlists. Successful tracks graduate to more prominent and popular playlists. Many playlists showcase what we call a “faceout,” or a photo of a lead artist featured on the cover art of the playlist.

Today we offer dozens of global marquee playlists - available worldwide wherever Amazon Music operates - featuring the biggest hits, latest songs, and most promising emerging artists from specific genres, moods, or activities.

In the world of streaming, maintaining your fan's attention is critical, and artists are on the hook to create more content than ever before to keep them engaged. With Amazon Originals, we help artists make new content to keep fans returning.

Amazon Originals are either alternate versions of existing songs, covers, or brand-new compositions which Amazon Music partners with an artist to record. We've worked with hundreds of artists—both emerging and established across a number of genres—giving each another opportunity to connect with fans.

Amazon Originals can be an effective second phase to your release campaigns. To learn more about this program, talk with your label or manager.