Promotion

Amazon Music makes it easy for fans to keep informed of your new releases with our Artist Follow feature.

As you release new music, we automatically notify your followers to give them a heads up that a new song or album is available. These alerts come either as a yellow ring atop their Echo, or in the case of mobile, as a push notification sent to their device.

Teach your fans to Ask Alexa to follow you on Amazon Music to access this feature or have them simply click the 'Follow' button on your artist page within the Amazon Music app. “Follow Me On Amazon Music” is the easiest direct-to-fan marketing tool you have in your toolbox.

Here’s how Follow works for your fans:

Fans must have enabled notifications in order to receive updates.
Available Territories: US, UK, DE, FR, IT, ES, JP, MX, AU, BR

Stations

Amazon Music offers millions of stations, which are personalized and endless streams of music.

Our stations play a mix of the top songs for a given genre, mood, or theme. We also offer artist-based stations that include the artist's catalog plus songs from similar artists.

Our team of curators program priority tracks into stations at either heavy, medium, or light rotation.

• Heavy Rotation - these are tracks which are played the most within a station and include the biggest hits of the day or the hottest new songs.
• Medium Rotation - we typically program tracks that are on the way up the charts or just on their descent.
• Light Rotation - included at this level are familiar past hits, some surprises, and songs that our curators are testing to see if they might become the next hits with listeners.

Playlists

Our programmers also curate thousands of playlists across different genres, eras, contexts, and locales.

These playlists offer a fixed number of songs and are updated frequently to ensure they stay current; our most important playlists are refreshed every week. We use a combination of curatorial expertise and data to make decisions about what we include in playlists. Successful tracks graduate to more prominent and popular playlists. Many playlists showcase what we call a “faceout,” or a photo of a lead artist featured on the cover art of the playlist.

Today we offer dozens of global marquee playlists - available worldwide wherever Amazon Music operates - featuring the biggest hits, latest songs, and most promising emerging artists from specific genres, moods, or activities.

In the world of streaming, maintaining your fan's attention is critical, and artists are on the hook to create more content than ever before to keep them engaged. With Amazon Originals, we help artists make new content to keep fans returning.

Amazon Originals are either alternate versions of existing songs, covers, or brand-new compositions which Amazon Music partners with an artist to record. We've worked with hundreds of artists—both emerging and established across a number of genres—giving each another opportunity to connect with fans.

Amazon Originals can be an effective second phase to your release campaigns. To learn more about this program, talk with your label or manager.

Only on Alexa, this 3-5-minute flash briefing – hosted by members of the Amazon Music editorial and programming teams – covers new album/track releases, pop culture moments, relevant music news, upcoming events, festivals, music history, as well as artist interviews.

Today in Music gives artists an opportunity each day to be featured to a broad base of Alexa customers. Listeners don’t need an Amazon Music subscription to hear Today in Music—just an Alexa enabled device. Artists can be included in Today in Music in many ways, from artist takeovers to fan announcements, track teases, and more.

Available Territories: US

To help listeners discover music with Alexa, Amazon Music created Song of the Day, our daily feature of one must-hear song, selected by our music-obsessed curators.

Ask Alexa to "play the Song of the Day" to hear an intro from an Amazon Music curator sharing the one crucial song that day. Following the song, listeners are guided to hear more from the artist.

We occasionally even invite artists themselves to curate for a week at a time, introducing their favorite tracks each day.

Available Territories: US